Business, ideas, and the work between.

OsaydAsif.

My experience spans cloud ERP at Oracle NetSuite, strategy at TikTok, real estate, and founding ventures.

Explore my work Say hello

Strategy / Building / Community

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01 / About

Curious enough to ask.
Committed enough to act.

I work across business, technology, and execution. My experience spans strategy, real estate, startups, and community leadership. I enjoy making sense of ambiguous problems and turning ideas into something useful.

01 — Understand the problem.

02 — Find a clear direction.

03 — Make it happen.

02 / Work

Different settings.
The same instinct to build.

I like ambiguous problems, practical systems, and work that moves from analysis to action.

Oracle NetSuite chapter illustration
Chapter 01 / 05
Oracle NetSuite
01Business development / Cloud ERP

Oracle NetSuite

Cloud ERP Consultant

Business Development

Connecting business challenges with better systems.

I work with growing businesses to understand their operational challenges and explore how Oracle NetSuite’s cloud ERP can support their next stage of growth.

  • Business discovery — Understanding how companies manage finance, reporting, and day-to-day operations.
  • ERP conversations — Connecting business needs with relevant cloud ERP capabilities.
  • Relationship building — Engaging prospective customers and coordinating next steps with the broader sales team.
02Strategy / AI tooling

TikTok

Strategy Intern

Worked on social-media intelligence and AI-tooling frameworks, using competitor research and data analysis to support internal strategy.

03Real estate / systems

Riaz Capital

Summer Analyst

Built CRM systems using 1,500+ data points and supported work on a $5M pipeline and property performance.

04Circular economy / venture

Mask Banto

Founder

Created a nonprofit using repurposed textile fabric and circular-economy principles, bringing product development, operations, and go-to-market together.

05Travel / product direction

Tripse

Co-Founder

Developed a travel platform with SEO and content strategy, coordinating product direction, team efforts, and growth execution.

03 / Community

Stylized Berkeley Campanile sculpture

Berkeley / Community

Studied Business Administration and Economics at UC Berkeley.

Good work brings
people with it.

Studied Business Administration and Economics at UC Berkeley.

Muslim Student Association at UC BerkeleyVice President · Built relationships across campus and community organizations.
Haas Business School AssociationMarketing Lead · Collaborated on social content and promoted in-person events.
Berkeley Business ReviewGraphic Designer · Created editorial graphics with cross-functional publishing teams.
OASIS / Peer Leadership ConsultantSupported student organization leaders and campus community-building.

04 / Personal side

There's more to the day.

Beyond the work: the things I return to when I want to stay curious, grounded, and moving.

  • Cooking
  • Hiking
  • Travel
  • Design
  • Writing
  • Startups
  • Technology

Values Clear thinking

F1-inspired concept car

05 / Contact

What should we
build next?

I'm always open to thoughtful conversations and interesting ideas.

Email me LinkedIn Resume